IN-FORMATION
BY JJ POOLE
A Lawyer’s Guidance to Business Formation and Entrepreneurial Success
Designed for dreamers ready to turn ideas into an enterprise, In-Formation guides readers through essential early-stage steps, including choosing the right business structure, protecting intellectual property, setting up banking, and cultivating a resilient mindset. The carefully crafted exercises and decision-making frameworks included throughout the book provide a grounded, yet inspiring roadmap for anyone seeking to form and sustain a lasting business.
In-Formation is a strategic manual crafted by attorney and entrepreneur JJ Poole to empower aspiring business owners with the clarity, mindset, and legal foundation needed to launch and grow a successful business venture. Drawing on his journey from college hustler to corporate rainmaker and trusted legal advisor, Poole weaves together real-life stories, legal insights, and actionable tools that demystify the entrepreneurial journey.
Listen to jj poole in most recent interview discussING his new book 'IN-Formation'
About the author
jj poole
JJ Poole is a dynamic force in the worlds of contract, business, sports, and entertainment law. As a real estate broker and certified NFL/NBA agent, JJ expertly guides entrepreneurs and visionaries toward lasting success. Renowned for negotiating high-stakes deals—from recording artists and professional athletes to Shark Tank contestants—his expertise is built on a foundation of real-world achievements, including a decade as a top-ranked mortgage banker who helped thousands of families realize the dream of homeownership.
Drawing from his experience as a business founder and his ability to navigate complex challenges, JJ offers rare, actionable insights—what he calls strategic “IN-Formation”—to those ready to take their ventures to the next level. Driven by a deep sense of purpose, JJ is committed to empowering entrepreneurs and business owners to bring their dream products and services to life.
Book JJ to Speak
Clarity. Strategy. Impact. Empower your audience with insights they can use immediately.
Looking for a speaker who can break down business, law, and mindset with clarity, energy, and real-world insight? JJ Poole brings a dynamic blend of legal expertise, entrepreneurial experience, and powerful storytelling to every stage. Whether you're hosting a conference, workshop, or podcast, JJ delivers actionable value that inspires aspiring founders to move with confidence and purpose.